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The Cetaphil ad ahead of Super Bowl LVIII, featuring a father and daughter bonding over football and skincare, has drawn attention and controversy, with accusations that it was directly inspired by TikTok creator Sharon Mbabazi’s videos with her stepfather.
Mbabazi’s videos, which gained viral attention in September 2023, showcased her and her stepfather discussing Taylor Swift, Travis Kelce, and the Kansas City Chiefs while doing skincare routines. Many viewers noted the striking resemblance between Mbabazi’s videos and the Cetaphil ad, sparking a debate about inspiration versus outright copying.
While the ad has resonated with viewers, some have called for Cetaphil to credit Mbabazi as the inspiration for the concept. The conversation has ignited discussions about intellectual property and the importance of recognizing the originators of creative ideas.
Interestingly, Taylor Swift, whose influence is evident in both Mbabazi’s videos and the Cetaphil ad, has not publicly commented on the situation. Some speculate on how Swift’s legal team might react to the ad, considering its clear association with the pop star’s persona.
Ultimately, the controversy has brought attention to Cetaphil, which may benefit from the viral discussion surrounding the ad, regardless of the outcome of the debate over its originality.
@sharavinaaa #stitch with @⋆⭒˚｡⋆ 𝓢𝔀𝓲𝓯𝓽𝓲𝓮 ⋆⭒˚｡⋆ like they copied multiple videos and put it into a commercial… @Cetaphil US whats good?? #superbowlcommercial ♬ original sound – Sharon Mbabazi
@sharavinaaa I’ve turned him into a swiftie #taylorswift #traviskelce #kansiscitycheifs #swifties #swifttok #fyp #taylorandtravis ♬ original sound – Sharon Mbabazi