Uncle Nearest Launches Second Annual HBCU Old Fashioned Challenge to Support Underfunded Institutions

Uncle Nearest, the Black-owned spirits brand, has kicked off its second annual HBCU Old Fashioned Challenge, aiming to raise $1.4 million for underfunded Historically Black Colleges and Universities (HBCUs). The campaign, running from Martin Luther King, Jr. Day to Juneteenth, follows the success of its inaugural 2023 campaign, which raised nearly $1 million and awarded 79 scholarships across the nation.

Founder and CEO Fawn Weaver expressed her pride in supporting the education of Nearest Green’s descendants even before the brand’s first bottle was sold. Weaver highlighted the joy of contributing to students’ lives through tuition checks, a sentiment echoed in their commitment to HBCUs.

Victoria Eady Butler, great-great-granddaughter of Nearest Green and four-time Master Blender of the Year, emphasized the significance of collective giving, noting the enthusiastic response from partners and supporters nationwide.

Participants can contribute to the cause through various avenues:

1. Ordering an Uncle Nearest Old Fashioned at participating bars and restaurants, triggering a one-dollar donation per cocktail.
2. Purchasing Uncle Nearest Premium Whiskey at participating retail stores, with one dollar donated per bottle.
3. Buying an Old Fashioned Bundle via ReserveBar, resulting in a two-dollar donation for each bundle.
4. Submitting a photo of a homemade Uncle Nearest Old Fashioned online, prompting a one-dollar donation per entry, limited to one per email.

The initiative not only raises funds but also fosters community engagement, inviting individuals and establishments to join in supporting HBCUs and their students. With the continued growth of the Uncle Nearest whiskey family, the hope is to expand this tradition annually, making a lasting impact on education.

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