Listen to this page
Universal Music Group (UMG) has initiated the removal of music catalogs from performers it represents, such as Taylor Swift, Drake, and Olivia Rodrigo, from TikTok after failing to reach an agreement to renew licensing agreements. The previous licensing deal between UMG and TikTok expired on January 31. UMG accused TikTok of pressuring it into accepting an unfavorable deal, citing concerns about fair compensation for artists, protections against AI-generated music, and online safety. TikTok responded by expressing disappointment and accusing UMG of prioritizing its greed over the interests of artists and songwriters. As a result, UMG-owned music on TikTok will be muted, and users will need to choose alternative tracks from other labels.
Our core mission is simple: to help our artists & songwriters attain their greatest creative and commercial potential, which is why we must call time out on TikTok.
— Universal Music Group (@UMG) January 31, 2024