TikTok loses major artists’ music as UMG decides to pull its music from the social platform

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Universal Music Group (UMG) has initiated the removal of music catalogs from performers it represents, such as Taylor Swift, Drake, and Olivia Rodrigo, from TikTok after failing to reach an agreement to renew licensing agreements. The previous licensing deal between UMG and TikTok expired on January 31. UMG accused TikTok of pressuring it into accepting an unfavorable deal, citing concerns about fair compensation for artists, protections against AI-generated music, and online safety. TikTok responded by expressing disappointment and accusing UMG of prioritizing its greed over the interests of artists and songwriters. As a result, UMG-owned music on TikTok will be muted, and users will need to choose alternative tracks from other labels.

TikTok’s response to UMG

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