Donald Trump joins TikTok

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Former President Donald Trump has joined TikTok, a platform he previously tried to ban, and posted a video from a UFC fight in Newark, New Jersey. This comes just two days after becoming the first former U.S. president and presumptive major party nominee to be found guilty on felony charges. The video, featuring Trump waving to fans and posing for selfies, quickly gained popularity, amassing over 1.1 million followers and 24 million views by Sunday morning.

Trump’s spokesperson, Steven Cheung, highlighted the campaign’s strategy to reach a younger audience through TikTok, especially in light of the platform’s massive user base and popularity among younger demographics. The decision to use TikTok contrasts with Trump’s previous stance on the app during his presidency when he attempted to ban it due to national security concerns over its Chinese ownership. This effort was blocked by the courts following a lawsuit from TikTok.

Trump’s TikTok debut comes as he faces multiple legal challenges, including an FBI investigation and numerous lawsuits. Despite these issues, Trump remains a significant figure in the Republican Party and continues to draw substantial public support, as evidenced by the enthusiastic reception he received at the UFC event.

President Joe Biden’s TikTok account (@bidenhq) currently has more than 330,000 followers and 4.5 million likes.

@realdonaldtrump Launching my TikTok at @UFC ♬ original sound – President Donald J Trump

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