Designer of Viral Taylor Swift ‘Chiefs’ Puffer Jacket Lands NFL Deal

FILE – Taylor Swift wears a Kansas City Chiefs tight end Travis Kelce jacket as she arrives before an NFL wild-card playoff football game between the Chiefs and the Miami Dolphins, Saturday, Jan. 13, 2024, in Kansas City, Mo. David Crowe, the man charged with stalking and harassment after his arrest near Swift’s Manhattan townhouse, had been spotted there dozens of times in the past two months and repeatedly asked to leave, according to court documents released Wednesday, Jan. 24. (AP Photo/Ed Zurga, File)

Kristin Juszczyk, wife of NFL Fullback Kyle Juszczyk, has inked a licensing deal with the NFL for her viral custom NFL puffer jackets and other apparel. Kristin recently went viral when pop singer Taylor Swift was spotted at a Chiefs game with a custom Chiefs Tight End Travis Kelce puffer jacket – also Swift’s boyfriend currently. Kristin also created a similar Patrick Mahomes puffer for his wife, Brittany Mahomes, that both Brittany and Taylor rocked in the NFL wild card game with the Kansas City Chiefs against the Miami Dolphins.

According to Sportico, Kristin was granted licensing to use “NFL Marks” in both her men’s and women’s apparel. Details of the deal were not shared but what we do know is that Kristin has a huge opportunity here. Her husband Kyle is a Fullback for the San Francisco 49ers and is scheduled to play in the Super Bowl on Sunday February 11, 2024 – which could give Kristin even more publicity and exposure along with having people like Swift in her apparel. Kristin’s followers grew by over a half a million less than 24 hours after her puffer jackets worn by Mahomes and Swift went viral. Kristin has created a lot of iterations of San Francisco 49ers apparel, specifically of her husband’s jersey/number.

Fashion has continued to grow in popularity in sports and this partnership has further opened more doors, specifically for women’s fashion in sports – as many women have often complained of lack of options. This partnership is going to continue to push the intersection of sports and fashion.

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