Beyoncé announces Cécred, her new hair care line

Beyonce in front of a mirror against a white background.
Source: Beyonce/Instagram

Beyoncé has announced her upcoming venture into the world of hair care with the launch of her brand, Cécred, scheduled for February 20. The announcement was made on Instagram through a cryptic video featuring nostalgic home movie footage from her mother’s salon, Headliners, in Houston, Texas, where Beyoncé worked as a young girl.

In the video, snippets of childhood memories are interspersed with scenes of hair washing, braiding, and styling. Beyoncé’s caption for the post emphasizes the significance of hair, stating, “Hair is sacred,” and unveiling the brand name, Cécred.

The influence of Beyoncé’s mother, Tina Knowles, on her career is highlighted in the announcement. Knowles, a salon owner, played a pivotal role in shaping Beyoncé’s understanding of entrepreneurship and community. Beyoncé has previously expressed admiration for the diverse group of women she encountered at her mother’s salon, emphasizing the sense of empowerment and support that it provided.

Beyoncé aims to create a community through Cécred where women of all backgrounds can share their experiences and support each other. She acknowledges the emotional attachment that Black women often have to their hair and beauty and emphasizes the need for the beauty industry to understand and cater to these emotions.

While specific details about Cécred’s product offerings are yet to be revealed, a trademark request filed in 2022 suggests a range of hair care preparations, as well as other related products such as candles, vitamin supplements, and hair accessories.

This announcement comes after Beyoncé teased the venture in May of the previous year, expressing her desire to continue her mother’s legacy in the beauty industry. Beyoncé joins other celebrities like Tracee Ellis Ross and Jennifer Aniston who have also ventured into the hair care market with their own product lines, highlighting the increasing popularity and demand for inclusive and diverse hair care solutions.


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